BMS MOBILE

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BMS: BUSINESS MANAGEMENT SYSTEM

The mobile experience synced with a website that aids in managing the construction site- database and information for Real Estate companies.

THE PROJECT

BMS: Business Management System is a SaaS B2B product of eDynamics.

THE USERS

Real Estate Business Owners

MY ROLE

UI Designer, UX Designer, Information architect, UX Researcher

TEAM

Niranjan Kshirsagar

MY RESPONSIBILITIES

Defining product strategy and business objectives

Understanding and designing the Product

Evaluating and validating the product before deployment

SOLUTION

Key features:

Dedicated to the identification and planning of the business management direction

A set to determine high-level priorities and preferences of the organization

The tactical approaches and techniques to the implementation of the business plans

Tool for specifying the strategy and identifying a plan of actions

DASHBOARDS

The main purpose of the Dashboard is to give realistic data to Real Estate Business Owners using which they can set practical goals.

EXPLORING THE PROBLEM SPACE

Due to overwhelming data collected by the sales team, it was difficult for Real Estate Business owners to set realistic goals and ways to influence customers' behavior.

THE CHALLENGE

For Business Owners:

Can not set realistic goals
Spreadsheets are hard to visualize
Limited time to comprehend huge data
Issues monitoring growth progression

BUSINESS OBJECTIVES OF eDynamics

Bring an element of simplification and transparency

Accessible to all users

Implementation of strategic business decisions realizing current activities, and tasks

Communicate Information clearly and efficiently

A platform for satisfying customer needs

Understand the significance of data

MOTIVATION FOR eDynamics

THE PROCESS

RESEARCH INSIGHTS

THINGS TO IMPROVE

Make values more readable

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Burden of each graph

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Give users some whitespace to comprehend the content

MISSING THINGS IN EXISTING PRODUCT

BUSINESS MODEL CANVAS

Collaborated with business folks and came up with this Canvas

PERSONAS

Business Owners or Managers

Goals:

Understand the risk
Identify areas that need attention or improvement
Understand which resources influence customer behavior

Frustrations:

Spreadsheets are hard to visualize
Prejudgement call
Can't set realistic goals

Sales employee

Goals:

Predict sales volume
Discover ways to increase revenue
Increase in profit margin

Frustrations:

Issues monitoring growth progression
Limited time to comprehend huge data

VALUE PROPOSITION DIAGRAM

INFORMATION ARCHITECTURE

TASK FLOW

NEW VERSION

Mid-Fidelity Prototype

Report page is specifically designed for showing the data gathered by the sales team. It has various pages like follow up reports, inquiry report etc.

These menus can be accessed by the hamburger icon at the top of the home page.

A dashboard is designed more for communication purpose. The user to request for various applications through it. And if someone is lead to the team then he or she can also see the request from other team members.