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TFF
The Farmer Fresh
Challenge: Turn the physical vegetable store into a digital one and provide fresh vegetables and fruits from farmers to every individual with minimal delivery charges.
The Project: The Farmer Fresh
Users: Housewives
My Role: User Research, Competitive Analysis, Ideation, Information Architecture, Product Design, and Development
Team: The Farmer Fresh
My Responsibilities
Defining product strategy and business objectives
Define user groups and language of communication
Enhance the product as per user requirements
The Process
User Research- Key insights
Competitive Analysis
Primary Persona
Based on the research so far I created a primary persona representing the needs and frustrations of the real users.
Information architecture
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The Farmer Fresh(Live)
User Testing Results
Success Metrics/ KPI
Learnings and Take away
BMS
Perso
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