SMART MIRROR- SHOPPING MADE SMARTER
A smart mirror is the perfect reflection of your choices where you can feel the clothes virtually.
THE PROJECT
It was a coursework project at Indiana University.
THE USERS
Shoppers who visit the Physical Store
MY ROLE
Literature Review, User Interviews (I took 3 out of 7 interviews), Persona Creation, Ideation, Concept Design, Task Flow, Low Fidelity Version
TEAM
Parth Patel, Siddhant Bhandari, Karthik Velu, Niranjan Kshirsagar
DURATION
Jan 2018- Mar 2018
REPORT
PRESENTATION
EXPLORING THE PROBLEM SPACE
THE PROCESS
PRIMARY RESEARCH- USER INTERVIEWS
Key Insights from User Interviews
I interviewed 7 participants.
Lack of information on the product variation and availability
Locating a staff colleague on the store floor
Product prices: unlabelled or wrong
Having to carry a lot of items to the trial room, or having to make multiple trips to the trial room
SECONDARY RESEARCH- LITERATURE REVIEW
Forecast of the shopping landscape
Sales correlation with Experience
Transforming the shopping experience
The elements of a Great shopping Experience
Building a better shopping experience
Key Insights from Literature Review
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We also realized that it’s now time for retailers to bring the online and in-store shopping experiences together. We should create seamless experiences that connect touchpoints between desktop, mobile, and in-store engagements.
PROBLEM SYNTHESIS
(User Interviews and Literature Review)
IDEATION
Rough Sketches
Affinity Diagram
We used a value proposition canvas to verify that the service and product we were building address the pain points while creating gain for the user.
USER JOURNEY
Making sure to keep in mind the user’s perspective while deciding the solution to go with, I designed a few storyboards based on our solution representing the user journey through different phases of the retail shopping experience.
TASK FLOW
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LOW FIDELITY PROTOTYPE
Welcome message as the user enters the store
Notification popups when the user passes by the store
The user uses the QR code to scan the items so as to try them virtually in a mirror
If the user is doubtful about the item he or she can delete that one from the cart
A user can use the fingerprint as a payment method
Scanned items by the user which he or she is going to purchase
HIGH FIDELITY PROTOTYPE
PRODUCT DEMO
I read a few articles on a topic related to the shopping experience like:
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